1. Introduction
This privacy notice explains how we collect, use, and protect your personal information when you visit our website (www.its-90.com). We are committed to protecting your privacy and complying with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who We Are
This website is operated by a UK small to medium enterprise (SME) providing temperature metrology reference information to the scientific and industrial community. For the purposes of data protection law, we are the data controller of your personal information.
3. Information We Collect
3.1 Information You Provide
Currently, this website does not collect personal information directly from users through forms or registration. However, this may change in the future if we introduce features such as newsletters or user accounts.
3.2 Information We Collect Automatically
When you visit our website, we may automatically collect certain information about your visit, including:
- Your IP address and general location information
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring website (if applicable)
- Date and time of your visit
3.3 Google Analytics
We use Google Analytics to help us understand how visitors use our website. Google Analytics collects information such as how often users visit the site, what pages they visit, and what other sites they used prior to coming to our site. This information is used only to improve our website and services.
Google Analytics uses cookies to collect this information. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on, available at: https://tools.google.com/dlpage/gaoptout
4. How We Use Your Information
We use the information we collect for the following purposes:
- To provide and maintain our website
- To understand how our website is used and improve its functionality
- To analyze website traffic and user behavior
- To ensure the security and proper functioning of our website
- To comply with legal obligations
5. Legal Basis for Processing
Under UK GDPR, we process your personal information based on the following legal grounds:
- Legitimate interests: We have a legitimate interest in understanding how our website is used to improve our services
- Consent: Where we use cookies that require consent, we will obtain your explicit consent
- Legal obligation: Where we need to process information to comply with legal requirements
6. Cookies
Our website uses cookies to enhance your browsing experience and collect analytics information. Cookies are small text files stored on your device when you visit our website.
Types of Cookies We Use:
- Essential cookies: Necessary for the website to function properly
- Analytics cookies: Help us understand how visitors interact with our website (Google Analytics)
You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.
7. Data Sharing and Third Parties
We do not sell, trade, or otherwise transfer your personal information to third parties, except as described below:
- Google Analytics: We share anonymized usage data with Google for analytics purposes
- Legal requirements: We may disclose information if required by law or to protect our rights
- Service providers: We may share information with trusted service providers who assist in operating our website
8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy notice, unless a longer retention period is required or permitted by law. Analytics data is typically retained for 26 months in Google Analytics.
9. Your Rights
Under UK data protection law, you have the following rights:
- Right of access: Request copies of your personal information
- Right to rectification: Request correction of inaccurate personal information
- Right to erasure: Request deletion of your personal information
- Right to restrict processing: Request limitation of how we use your information
- Right to data portability: Request transfer of your information to another organization
- Right to object: Object to our use of your personal information
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.
10. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.
11. International Transfers
Some of our service providers (such as Google Analytics) may be located outside the UK. When we transfer your personal information internationally, we ensure appropriate safeguards are in place to protect your information.
12. Changes to This Privacy Notice
We may update this privacy notice from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this privacy notice periodically.
13. Contact Us
If you have any questions about this privacy notice or wish to exercise your data protection rights, please contact us at hello@its-90.com.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority, if you believe we have not handled your personal information appropriately.